Press Release
April 18th 2008
Contact: Alf Nucifora 415-302-3988
nucifora@luxesf.com
Alpha Agents Wow the Crowd with Tales of Exploits and Secrets of Success
San Francisco: Approximately 200 San Francisco and Bay Area real estate agents primarily marketing luxury and estate properties responded enthusiastically to a panel of top producers who delivered an economic assessment of the real estate marketplace as well as “best practices” advice.
Conducted under the aegis of The Luxury Marketing Council of San Francisco (www.luxesf.com), the panel discussion featured leading broke/agents from the country’s most competitive real estate markets including:
· Sandra Baldwin, The Baldwin Team (Phoenix/Scottsdale)
· Robert Callan Jnr, McGuire Real Estate, San Francisco
· Joyce Rey, Coldwell Banker Previews international, (Los Angeles)
· Ivan Sher, Shapiro & Sher Group (Las Vegas)
During the spirited discussion that included vigorous questioning from the audience, panelists agreed that future success in approaching difficult times will demand a return to the basics where consistency and continuity of marketing effort remain important and a return to “listening to the customer” becomes imperative.
Panelists were of the opinion that the high-end market ($5 million +) will remain immune to the current downturn, and all agreed that more attention should be paid to the growing class of wealthy under-40 buyers who are entering the market in strong fashion.
The panel expressed the view that successful agents must have a passion bordering on the obsession about the business, but must work equally hard at maintaining a balance between personal needs and professional demands in an industry that is all-consuming at the rarefied levels off success and top performance.
The event, which was held at the San Francisco Design Center, the region’s leading showplace for the interior design community, was co-sponsored by Unique Global Estates, The Ritz-Carlton Club and Residences and Zephyr Real Estate. Attendees were hosted to pre-meeting cocktails at the Randolph Hein showroom.
